When you advertise with IHRSA, both in print and online, you gain visibility among the leaders in the fitness industry.
Club Business International
Every month, IHRSA publishes Club Business International (CBI), the health club industry’s leading trade publication. CBI features industry news and stories on successful practices in sales, marketing, operations, and programming from around the world. The wide range of areas covered each month can be as relevant to front desk staff as to club owners and managers. According to a recent survey, 82% of readers are either directly responsible for, or have influence on, their clubs’ purchasing decisions regarding fitness equipment, services, and supplies. And 78% said they visited an advertiser’s website.View CBI
The IHRSA Global Report
Mailed as a supplement to CBI, The IHRSA Global Report provides the only comprehensive overview of the international health and fitness market. The exclusive market research contained in The IHRSA Global Report is closely read by the leading club operators and is a cost-effective way for advertisers to gain exposure to this exclusive group of industry leaders. The report consists of an industry overview including input from several industry leaders from independent clubs, large club chains, club associations and federations. The Industry Research section details the market size and scope of the Americas, Europe, and Asia-Pacific Markets. The next report will mail with the June 2019 issue of CBI.View the IHRSA Global Report
Fitness Industry Technology (F.I.T.)
F.I.T. mails with the November issue of CBI and is the world's most comprehensive guide to equipment, products, and services for health and fitness facilities. A valuable year-round resource for club operators, F.I.T. is designed to simplify the purchasing process. The material is organized by product category and accompanied by charts to allow for comparing product features. The guide's easy-to-read format simplifies the buying process and connects suppliers with customers. F.I.T. will be distributed at all major industry trade shows from Fall 2018 through Fall 2019.
Fueled by an extensive two-year content audit to determine what topics and information gym owners search on the most, IHRSA.org has undergone a strategic re-launch to better service club leaders and stakeholders seeking industry research, best practices and information on products and services. For the first time, ads will align with the page’s topic, giving them more relevance and value. Billboard ads will appear integrated within the content for the following categories which represent the primary topics of interest to our readers.
Let IHRSA tell your story. Our custom content marketing service can help your company become a valuable resource for club operators everywhere. IHRSA’s experienced editorial team will assist you in telling your story in a way that relates to the business needs of club operators. Partnering your advertising and our customized content marketing editorial will lead to better marketing results and ultimately more sales. Coordinating both editorial content and advertising gives your potential customers more opportunities to engage and learn about how you can help them. IHRSA will develop and post customized editorial for your company on LinkedIn, Facebook, and Twitter.View Supplier Content
The CBI News e-newsletter is sent at the beginning of each month to more than 10,600 executives and staff at health clubs and wellness companies around the world. According to a recent survey, 65% of CBI readers said receiving e-newsletters from IHRSA was their preferred method of obtaining information on the topics that most interest them.
Ad opportunities include:
- Product Spotlight: An exclusive feature
- Banner and block ads available
- Exclusive CBI News item
Club Business Exchange
The Club Business Exchange (CBX) is where health club operators search for business solutions, fitness equipment, products, and services to grow their businesses. The Exclusive Category Sponsor is always listed at the top of categories searches. Only one company per sub-category (e.g. stationary bikes, treadmills, etc.).View CBX
When you advertise on an IHRSA app, you know your brand is being seen by engaged fitness professionals. The IHRSA Exclusive Member Content (year-round) app and the official IHRSA 2019 app come with a number of opportunities for advertisers:
- Company recognition on app menu
- Promoted posts, push notifications, and surveys
- Exclusivity—advertising is limited to five companies