Keep your health club members engaged by bringing in some new ideas, from Flamenco-inspired classes to balance-challenging pool aerobics.
A wide variety of fitness assessments guide gyms and members to reach their health goals.
Give your members what they want with these powerful and innovative machines.
The demand for shorter, more effective workouts is growing.
Our research expert identifies key findings from IHRSA’s Fitness Training Report, which analyzes small group training clients across demographics.
New products and programs helped group exercise move up the top-10 fitness trends chart.
Gold’s Gym and Crunch are among the first club chains to offer high-quality out-of-club classes for people on the go.
Viewing core training from a variety of perspectives provides a comprehensive sense of what is...and isn't.
Here are three ways the youth market is driving the future of the fitness industry, according to the IHRSA Health Club Consumer Report.
STRONG by Zumba is a high-intensity cardio program with a focus on bodyweight and plyometric exercises.
Studies have found that HIIT outperforms steady-state cardio in several areas. Here is how your club can use HIIT to help members reach their goals.
Group X has become a staple at boutique studios. You can avoid losing market share—or even make gains—with these five simple adjustments.
Stevenson Fitness is leading the pack when it comes to creating a boutique experience in a gym setting. And it starts with how they train their staff.
CrossFit is now renting spaces in traditional facilities and using their unique offerings to help clubs gain new members and retain old ones.
Clubs are offering more performance training options that help members improve function—and discover what they’re made of.
Creating a great group X experience can add significant value to your club's program offerings and help keep members engaged.
Increase retention and membership value by incentivizing health club member participation in non-dues programs.
The landscape of corporate fitness is changing. Make sure you can navigate and anticipate what the future will bring.
What distinguishes your business from competitors? If you're still searching for your 'wow' factor, consider these strategies from industry pros.